My SuperHero Foods

From pages to plates- the creation of a children’s book & lifestyle brand

In early 2021, My SuperHero Foods came to Otterpine in its very beginning phases; as a series of google docs, mood boards, and dreams of being a children’s book. The book’s aim was to help teach young children & their parents about food nutrition and empower them to make health decisions.

Team

Creative Director – Saeah Wood

Production Manager & Editor – Eliza Xiao Yuan Shepherd

Illustrator & Designer- Elizabeth Evey

Fulfillment Associate – Jen Hagedorn
Authors: Haley Scheich & Dr. Tarek Pacha

Goals

Target Demographic:

👶 Children under the age of 10 (reading level)

👨‍👦 Parents of young children who are interested in teaching their children about food nutrition

My Role

🟢 The book, My SuperHero Foods : illustrated, informative, and accessible.

🟢 Create a brand identity and voice for the brand

🟢 Create supporting marketing materials and promotional products

🟢 Make MySuperHero Foods a resource parents could reference for healthy eating (recipes, tips & tricks, and information)
🟢 Establish and fulfillment & shipping process

Unifying Identity

The Author, Haley had already established a color pallet and logo she wanted to use.

My task was to bring the color pallet into life and ensure a cohesive look from print to digital product.

Illustrations:

Fun

Playful

Stylistic

Empowering

Color Pallet:
Natural Tones

Holistic

Inviting

Energetic

Logo:
Food related

Empowering

Health related

Creating Accessible Content

One of the biggest challenges I faced was making long, dense, factual nutritional information into easy to understand, fun, and informative for our online audience.

Key Objectives:

Modular Design 🧱

🟢 All aspect of content could be used in a carousel or independently

🟢 Made for all digital platforms (website, Instagram, Facebook, Pinterest)

🟢 Established a templates for future uses

Accessible 📖

🟢 Break heavy text walls & denseinformationn into fun and readable content

🟢 Appeals to parents on social media

🟢 Create a resource: easy to access, factual information,

Supports Brand Identity & Voice👤

🟢 Uses Brand’s illustrations, voice, and color pallet

🟢 Strong aesthetic that can be identified outside of branding/ platform

🟢 Supports Brand’s message: empowering kids & parents to eat healthy and provide actionable steps to do so

Creating A Fulfillment & Shipping Process

I designed and implemented operating procedures for: packing, handling, shipping, QA, claims, tracking, support, inventory management, documentation, and communication that reduced delivery errors from 4% to 0.01% and increasing operating margin by over 9%.

Here is SOP I developed to implement efficient policies, protocols, and operations to meet company goals and maximize the budget.